Janet Rha

Stage 1: Pre-Design Scope

I begin by discussing client requests and needs. At this stage, I identify the goal(s) of the research, determine the target sample, and identify which methodologies will best serve the research questions. If necessary, I will facilitate conversations with the client for additional information or clarification.

 

Stage 2: Study Design

I then design studies focusing on target users, study goals, and data collection methods. At this stage, I recommend and implement methods that clearly address the client’s research questions, then write and program clean and easy-to-understand questionnaires accordingly. Again, I involve the client in this stage if any clarification is needed on the research details.

 

Stage 3: Analysis/Write-up

Once data have been collected, I clean and analyze data, create data visuals and/or interactive crosstabs, and write client-ready deliverables with actionable insights. At this stage, I write concise and comprehensive reports that address all of the client’s research questions.

 

Stage 4: Follow-up with Clients

Once the client receives the deliverables, I facilitate a client call to walk through the report. At this stage, I typically explain how data have been analyzed, how they should be interpreted, and what kind of actionable conclusions the client can draw from them in relation to their business agenda. I suggest ways to improve business development, user experiences, or concept designs with supporting evidence from the research in order to make informed business decisions.